As innocent as the concept appears, personalisation is a phenomenon. Every product in the market (children's or other) is trying to appeal and relate to its customers. Every advertising agency is trying to sell their product's attributes and express the satisfaction they will give. Personalisation, particularly when related to children hits a core satisfaction often related to deep emotional attachment and affection. We put a little piece of each customer into every product.A child's name is an all-encompassing reference for that child, and when used, not only delivers satisfaction for them but also has the added effect of pulling on the heartstrings of those related to the child. This second level customer satisfaction can in many cases (particularly in relation to newborns) exceed the first level, or the satisfaction of the child themselves.The personalised product format also has the added appeal of a distinctly extended product life-cycle when compared to similar impersonal formats. The nature of each product being imbibed with personalised attributes makes the purchase unique each time, therefore holding consumer fatigue at bay almost indefinitely. My Tunes requires the Macromedia Flash Player version 8 and upwards.

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